This idea was pitched with complete seriousness, and that is what makes it dangerous.
The concept is simple.
Not therapy. Not coaching. Not accountability in the formal productivity-guru sense.
Just an app where, when you are stuck and cannot make yourself start something, you rent somebody else’s motivation for twenty minutes.
You open the app. You hit a button. A very focused stranger appears and says, “Alright, what are we doing? Open the file. No, not that tab. The file.”
They stay with you until momentum exists.
Then they vanish back into the motivational economy.
The more I make fun of this, the more useful it sounds.
People do not always fail because they lack discipline. Sometimes they fail because beginning feels like dragging a refrigerator through mud.
And sometimes the thing you need is not inspiration. It is borrowed ignition.
Yes, this sounds insane.
Yes, it also sounds like it would help thousands of people write emails, clean apartments, submit invoices, and finally call the dentist.
The only real problem is pricing.
Do you pay more for someone with military energy? Less for someone who motivates like a disappointed aunt? Is there a premium tier where a former high school coach says, “You are better than this,” and suddenly you reorganize your whole life?
I am not saying this should exist.
I am just saying that if it did, I already know people who would use it by noon tomorrow.